The Long-Term Impact of COVID’s Short-Term Technology Adoption
How the Pandemic is Expanding and Reshaping Today's First AdoptersJul 15, 2020
When most Americans began sheltering in place earlier this year, many turned to various technologies to adapt to a ‘new normal.’ Some were already avid users of new technologies. Others increased the frequency of their technology use. And some people were purchasing and using certain devices, applications and services for the first time out of necessity, not choice.
Many consumers who had never thought of relying on online grocery delivery or web-conferencing services now wonder why they weren’t using them before. Technology adoption is accelerating and tech users' behaviors are changing as a result of specific challenges caused by COVID-19. But an important question is — will this surge in technology adoption have staying power? Will the changes stick?
Overall, key findings from the survey include:
- 50% of respondents said were using technology more or have become more dependent on technology while sheltering in place.
- 76% of first adopters and 41% of later adopters are likely to continue purchasing and using new technology at a new pace resulting from sheltering in place.
- 90% of respondents said their attitudes toward technology have stayed the same or improved.
- Early majority respondents showed behavioral changes as their technology purchasing and usage realigned closer to First Adopters (innovators and early adopters) behaviors.
Methodology: Mojo Vision conducted a national survey of 2,000 American consumers in June 2020